Five years ago blogging was a totally different ball game. There were fewer players and even fewer rules. Now there are millions of bloggers and readers have even shorter attention spans. The bar for bloggers is at its highest ever. This makes finding a niche absolutely essential. In fact, it’s the first step to starting a successful blog. I know, because I started a few unsuccessful blogs before I found my niche, quit my job, and started making more money blogging than I did working full-time.